Embrace the awkwardness of LinkedIn

Business Social Media
Digital marketing expert Sam Olmsted of Online Optimism discusses his recommendations to leverage the social media benefits of being active on LinkedIn. (Photo courtesy of New Orleans Chamber of Commerce)

Being active on LinkedIn can help you build a professional network and showcase your skills and experiences. Here are some of my best practices to help you get the most out of your LinkedIn experience:

• Complete a robust profile.

• Connect with colleagues, classmates and industry professionals.

• Share relevant, valuable content like articles, infographics and updates on your company and industry.

• Most importantly, share what you are doing. People are following you because they want to see you.

Embrace the awkwardness of self-promotion and leverage the events, activities and groups you participate in to show yourself off to other industry professionals.

– Sam Olmsted, Online Optimism, in partnership with the New Orleans Chamber of Commerce, The New Orleans 100